Ultimate Affiliate vs Ultimate Affiliate Pro: What’s the Difference?
Learn how the Standard plugin and the Pro edition differ in code, design, functionality, and target users
Affiliate MLM Network
Smart Sales Tracking
Detailed Affiliate Reports
Integrated Online Payouts
Powerful Commission Rules
70+ Integrated AddOns
Over the years, Ultimate Affiliate has become one of the most popular WordPress affiliate plugins, trusted by more than 17,000 website owners through the Envato Market.
As our users’ needs evolved, we decided to develop a completely new product — Ultimate Affiliate Pro — a premium solution built from the ground up with a new architecture, advanced performance, and a modern UI.
Although they share a similar name and purpose, these are two different products, maintained and developed independently, addressing different audiences and use cases.
Below, you’ll find a detailed comparison explaining how these two products differ.
Codebase & Architecture
| Aspect | Ultimate Affiliate (Standard) | Ultimate Affiliate Pro |
|---|---|---|
| Core Structure | Original framework built years ago, optimized for legacy WordPress setups | Completely restructured codebase with a modular architecture |
| Performance | Standard PHP and WP performance, good for small to medium sites | Advanced caching layers, optimized queries, improved scalability |
| Compatibility | Supports WordPress and WooCommerce classic setups | Supports block themes, modern WordPress standards, and custom APIs |
| Maintenance | Legacy structure maintained for existing Envato users | Continuous development with new modules and extended APIs |
Design & User Interface
| Aspect | Ultimate Affiliate (Standard) | Ultimate Affiliate Pro |
|---|---|---|
| Dashboard Design | Classic admin UI | Modern, redesigned UI |
| UX / Layout | Simple configuration, fewer screens | Dynamic interface with contextual settings |
| Customization | Manual styling options | Enhanced theme integration and UI customization options |
Features & Functionality
| Category | Ultimate Affiliate (Standard) | Ultimate Affiliate Pro |
|---|---|---|
| Affiliate Management | Core affiliate tracking, commissions, referrals | Advanced multi-level tracking, bonus logic, tiers, and smart automation |
| Integrations | WooCommerce, EDD, basic WordPress hooks | WooCommerce, EDD, Memberships, Contact Form 7, WPForms, Ninja Forms , WooCommerce Subscriptions, custom APIs |
| Payments | Manual, Stripe or PayPal-based | Payout request by Affiliates |
| Reports & Analytics | Basic stats and charts | Advanced analytics, filters, and exportable reports |
| Licensing | Envato standard licensing | Independent licensing & update management |
| Multisite Support | Partial | Full |
| Modules Included | 44 core modules covering essential affiliate features | Up to 72 modules including advanced and premium functionalities |
Pricing & Distribution
| Aspect | Ultimate Affiliate (Standard) | Ultimate Affiliate Pro |
|---|---|---|
| Availability | Sold exclusively on Envato Market | Sold directly on the official website |
| License Type | Envato Regular/Extended License | Proprietary licensing and subscription model |
| Support Channel | Dedicated Support System | Dedicated support desk & help center |
| Upgrade Path | Updates within the same product line | Separate ecosystem with independent roadmap |
Development Roadmap
Ultimate Affiliate (Standard):
Will continue to receive maintenance updates, compatibility improvements, and support for existing Envato customers (17,000+ users).Ultimate Affiliate Pro:
Developed in parallel with a long-term roadmap including AI-assisted affiliate optimization, advanced tracking, and new integrations.Ultimate Affiliate Lite (Upcoming):
A free, simplified version built on its own codebase — not derived from either the Standard or Pro plugins.
Conclusion
While both plugins share the same origin, Ultimate Affiliate and Ultimate Affiliate Pro are distinct products — different in code, structure, functionality, and target audience.
Also, while the Standard plugin includes 44 modules, the Pro edition expands the platform with up to 72 modules built on a new modular architecture — reinforcing the technical separation between the two products.
The Ultimate Affiliate remains available primarily to support long-time customers, while the Ultimate Affiliate Pro represents the next evolution of the platform for advanced users.
Both projects will continue to grow independently, ensuring stability and innovation for every type of user.
Frequently Asked Questions and Resources
Below you can find answers to the most common questions we receive about both plugins.
No. Although they share a similar concept, they are completely independent projects. The Pro edition was developed from scratch using a new framework and architecture, and it introduces a significantly different structure, feature set, and visual interface.
The Standard plugin (sold on Envato) was created years ago and serves over 17,000 customers who rely on its core functionality. The Pro plugin was developed later to meet the needs of users and agencies that required more advanced tools, performance, and scalability.
The Standard version includes 44 core modules, while the Pro version extends the platform with up to 72 modules, covering advanced automation, bonus logic, integrations, and premium UI features.
The two products use different licensing and distribution systems, so a direct upgrade is not possible. However, existing users can purchase the Pro plugin separately if they need the advanced features.
Yes. The Standard plugin continues to be maintained and supported for existing customers, with regular updates to ensure compatibility and stability.
The upcoming Lite version will be a free product with its own independent codebase. It will provide a simplified set of features for basic affiliate needs.
If you need a simple, proven solution for standard affiliate management — the Standard version is ideal.
If you want advanced modules, more integrations, and scalability — the Pro version is the right choice.
