Fluent Forms affiliate tracking pays an affiliate when a visitor they referred submits a Fluent Forms form. You set a reference value per form, and the affiliate receives their rank rate on that value for each submission.
Webinar registrations, contact requests and lead magnets can all earn commissions this way, even when no order follows. The visitor is linked to the affiliate the moment they open an affiliate referral link.
Before you start
- Fluent Forms is installed and active, with at least one form.
- The Fluent Forms Tracking add-on is installed and active. See Pro Add-ons.
- Your affiliates have a rank with a commission rate. See Ranks.
How the commission is calculated #
The value you set for a form is the base for the affiliate’s rank rate, the same way an order total is the base for a sale commission:
- Reference Commission value
- $15
- Affiliate rank
- Standard, 20%
- Referral for each submission
- $3
If the rank uses a flat rate instead of a percentage, the affiliate receives that flat amount for every submission.
Turn on Fluent Forms affiliate tracking #
Go to Ultimate Affiliate Pro›Integrations and find the Fluent Forms card in the Form Integrations group.
Turns tracking for Fluent Forms on or off. The card shows Enabled while it is on.
Default: Off
Opens the Fluent Forms Tracking settings, where you set the value of each form.
Set a value for each form #
Click Configure on the card.
One field for each Fluent Forms form, labeled with the form name. Enter the base amount for that form, in your affiliate currency. Match the value to what a lead from that form is worth to your business.
The status of new referrals from form submissions.
- Unverified: the referral is saved as Pending and you approve it yourself. Use it when you want to check each lead first.
- Verified: the referral is approved as soon as the form is submitted.
Default: Unverified
The source name of these referrals, shown in the Referrals list and in the affiliate’s Affiliate Portal.
Default: Fluent Forms
Click Save Changes.
New forms
A form you create later in Fluent Forms appears on this screen automatically. Open the settings again and give it a value.
Review the referrals #
Each submission from a referred visitor creates a separate referral. Go to Ultimate Affiliate Pro›Referrals to see them.
The Source Custom Name you set, Fluent Forms by default.
The form name followed by “Submission”, so you know which form the lead came from.
The commission: the form’s reference value multiplied by the affiliate’s rank rate.
Approved referrals are paid like any other commission. See How affiliate payouts work.
Test it #
- Open a private browser window and visit your site through an affiliate link, for example
yourstore.com/?ref=emma.collins. - In the same window, open the page with your Fluent Forms form, fill it in and submit it.
- In Ultimate Affiliate Pro›Referrals, check that a new referral with the form name in the description was created for the affiliate.
For a full test routine, see Test your affiliate program. The Fluent Forms documentation explains how to build forms and embed them.
Frequently asked questions #
Can I pay a different amount for each Fluent Forms form?
Yes. Each form has its own Reference Commission value. The affiliate’s rank rate is applied to the value of the form that was submitted.
Does every submission create a referral?
Yes. Each Fluent Forms submission from a visitor who arrived through an affiliate link creates a new referral, for every form with a value. Choose Unverified if you want to review the leads before you approve them.
What does the affiliate see in the Affiliate Portal?
Each referral is listed in the affiliate’s Affiliate Portal with the amount, the Source Custom Name as the source, the form name in the description and the status, Pending or Approved.
Do I need WooCommerce for Fluent Forms tracking?
No. Fluent Forms tracking works on its own. The visitor only needs to arrive through an affiliate link before submitting the form.
A submission did not create a referral. What should I check?
Check that the Fluent Forms card is enabled in Integrations and that the visitor opened the affiliate link in the same browser before submitting. See Referrals or clicks are not recorded.
